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Is Superfood another FAD? The Truth, The Myths, & Deep Dive

by Hadi Zahedi 19 Mar 2019

The term “superfood” is not new. In fact, it can be dated back to early 20th century, coinciding with World War I. But, what does this term mean?

Generally, a food garners superfood status when it is believed to possess health benefits that add nutritional value because it offers significant levels of desirable nutrients. In addition, a food is also promoted to this status when it is potentially linked to prevention of a disease or diseases. Foods, such as blueberries, broccoli and salmon that possess antioxidants, fatty acids or fiber fall under the umbrella of the superfood label because they offer beneficial nutrients that can aid in health.

But, is the Superfood craze a fad? Let’s dig deeper.

alovitox superfoods


Analyzing the SuperHype of SuperFoods

According to the Harvard School of Public Health, the first mention of superfoods originated in the early 20th century by the United Fruit Company while promoting the import of bananas. The term was correlated to the marketing efforts of this fruit; however, the hype was not in vain. Bananas are rich in nutrients that have been noted as beneficial for individuals with diabetes and celiac disease, as founded by the American Medical Association.

As a result, the United Fruit Company used this data to promote and market bananas, offering additional uses beyond just snacking. Bananas were promoted as a superfood to add to recipes, breakfast cereals and more. And, their efforts were backed by scientific research that showcased the health benefits of superfoods.

While the hype has resulted in a billion-dollar industry due to sales, it’s not just hype. Sales increased by 36 percent globally in 2015, according to Mintel research, and the demand for more superfoods, supergrains and superfruits gained momentum, offering additional nutrients and health benefits for consumers.

Among the top contenders of superfoods are chia seeds, kale, ancient grains and quinoa. Additional trending superfoods include seaweed, ginger, oats, barley, pea protein, chickpeas and the ever-popular match, found in Japanese Matcha Tea from Alovitox.

What Are Superfoods?

Primarily, most superfoods are plant-based, but certain types of fish and dairy fall into the superfood category. The key to recognizing a superfood is its nutritional content. Superfoods contain large doses of minerals and vitamins that have been linked to disease prevention and benefits that help individuals to lead a healthier and even longer life.

In essence, the nutrients packed into a superfood offer numerous health benefits, stemming from healthy fats, fiber, antioxidants and even phytochemicals in plants. See for yourself the benefits many of these superfoods offer:

  • Blueberries: This fruit is one of the most popular form of superfood because each bite is rich in phytochemicals, soluble fiber and vitamins. In fact, the high dosage of phytochemicals that convert into flavonoids, can help to reduce the risk of many heart conditions primarily found in women, according to the Journal of Circulation.
  • Quinoa: Whole grains and beans are standard when it comes to lists compiled of superfoods, primarily because these natural forms are sources of low-fat protein. Beans, specifically, have been linked to lowering cholesterol and the fiber-rich nutrient also can aid with weight loss, leaving a feeling of fullness. Quinoa and whole grains are also rich in trace minerals and vitamins that are often left out of the standard diet. Quinoa, specifically, offers a natural source of protein, fiber, antioxidants, fiber, minerals and vitamins, making it one of the most go-to superfoods.
  • Kale: These dark, leafy greens live up to the hype that superfood gains. Kale is loaded with vitamins K, C and A, as well as calcium, minerals and fiber to add much-needed nutrients to your daily diet. But, you don’t have to stop at kale. Leafy greens, such as collards, spinach and cabbage also offer the nutrients needed to maintain a healthy diet and lifestyle.

alovitox nuts


  • Nuts and Seeds: Although higher in calories, nuts and seeds commonly top the list of superfoods because they offer a high level of healthy fats and minerals. While many shy from nuts and seeds due to the time it takes to crack open shells, you can reap the health benefits in a simpler form, such as what you’ll find with Organic Chia Seeds from Alovitox.
  • Kiwifruits: Including berries, citrus fruits, pears, apples and melons, kiwifruits top the list of most-consumed superfoods. The health benefits stem from the high content of antioxidants and vitamin C found in these superfoods. Kiwifruits exude serotonin that has been known for aiding sleep, which could ultimately help with curbing sleep disorders, according to the Journal of Clinical Nutrition.
  • Seafood: Certain fatty fish in addition to mackerel, sardines and salmon are also considered to be superfoods. These foods are high in Omega-3 fatty acids, which is known for helping to lower risks of stroke and heart disease.

Reaping the Benefits of Superfoods

It’s evident, in scientific research, that a diet rich in plant-based superfoods offers additional nutritional value that aids in living a healthy lifestyle. While many consider superfoods to be a fad, the reality is that these foods have stood the test of time, offering healthy alternatives to those adopting healthy eating habits.

As a result, healthy supplements in the form of teas, powders and pills have made it even easier to consume the nutrients necessary for a well-balanced diet. For example, Alovitox offers a range of superfood options, such as Organic Golden Inca Berries and Ground Golden Flaxseed that can be added to meals or consumed as a tasty snack throughout the day.

You deserve to treat your body well – or even super – each day. Superfoods aren’t just a fad – they are a way of life. And, Alovitox is here to help you achieve this goal.

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